Miu Miu Chinese New Year 2026

The Encounter (如期而遇)

Miu Miu celebrates Chinese New Year 2026 with The Encounter (如期而遇), now in its second iteration, specially conceived for the year of the Fire Horse. Directed by Chinese filmmaker Gu You and photographed by Li Sihao, the campaign unfolds at the Gongwang Art Museum designed by Pritzker winning architect Wang Shu on the outskirts of Hangzhou – a brutalist landmark surrounded by hills, scattered red spheres and soft winter mist. Starring singer-songwriter, Lexie Liu, and actress, Zhao Jinmai, the campaign draws on a sense of synchronicity and quiet wonder. Moving through rooftops, staircases and open courtyards, the two protagonists encounter a white horse, a symbolic figure evoking independence, vitality and the spirited energy associated with this zodiac year. The setting – poised between the rural and the metropolitan – heightens the contrast between reality and reverie, modernity and memory, functionality and grace: a vocabulary that lies at the heart of the Miu Miu imaginative universe.


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The collection expresses an optimistic, liberated attitude, attuned to the sense of renewal marking this festive moment. Silhouettes balance structure and ease: zip-front blousons, oversized hoodies, shrunken knits, pleated or full knee-length skirts, structured trousers, camisole layers and off-the-shoulder dresses. The palette ranges from grey, brown, navy, black and white to true red, the emblematic colour of good fortune and prosperity. Key bags include the Wander, Arcadie, Aventure, the pochette in nappa antique, nappa suede, and matelassé leather, offered in classic tones as well as metallic silver and CNY red. Footwear highlights include Plume sneakers in new seasonal iterations – customizable with two-tone laces and lucky trinkets (leather tassels, pom-poms, stylized flowers) – alongside leather loafers and sturdy hobo boots. The offering is completed by vintage-inspired eyewear and new logo hair accessories.
Film direction: Gu You
Photography: Li Sihao
Styling: Lotta Volkova
Cast: Lexie Liu and Zhao Jinmai


Gu You

Director Gu You (Gu Xiaogang) has garnered international attention with his “Shan-Shui” (“Landscape”) cinema trilogy. His debut feature, Dwelling in the Fuchun Mountains (2019), was the first Chinese-language film to close Critics’ Week at Cannes in 2019 and was selected among the top 10 films of the year by Cahier du Cinema in 2020. It also earned nominations at China’s Golden Rooster Awards and won Best Film and Best Director at the FIRST International Film Festival. His second work of “Shan-Shui” series, Dwelling by the West Lake (2023), continued his aesthetic exploration and was selected for the main competition at the Tokyo International Film Festival, where Gu You received a special honorary Kurosawa Akira Award, becoming the youngest recipient in the award’s history. The film also served as the opening feature of the 2024 Beijing International Film Festival. The third chapter of the “Shan-Shui” series, The First Taste of Loneliness, is currently in production. Rooted in Eastern landscape aesthetics, Gu You’s works employ serene and poetic cinematography to explore family, emotions, and life amidst changing times. He remains a continuously internationally celebrated young Chinese filmmaker.