Miu Crew Pop-up Store Unveiled in Shanghai IAPM

On February 29, 2024, Miu Miu is pleased to announce the opening of the third Miu Crew pop-up store at Shanghai IAPM Mall. The store will preview ready-to-wear and accessories from the brand’s Spring/Summer 2024 ready-to-wear and accessories collections and will present exclusive products.

Drawing on a classic maritime aesthetic, the colour palette focuses on archetypal seaside shades: navy, white, brown and beige. Knee-length box pleat skirts, cotton trousers and Bermuda shorts are worn low on the hips with neat cropped jackets with pointed colllars. Breton stripes are printed, woven and knitted on polo shirts and more stripes edge cricket cardigans and sailor tops. Signature tennis dresses and relaxed jersey separates are finished with Miu Miu logo embroidered patches.

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Accessories are related to classic: drawstring bags in canvas and denim, Ivy tote bags in cotton jacquards and two new leather designs first seen on the Miu Miu runway in Paris – a bucket bag, and a generous shoulder bag with a clip closure - are exclusive to both stores. Penny loafers and deck shoes in seasonal colours and fabrications appear alongside.

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The Shanghai IAPM Miu Crew pop-up store is home to the newly launched sophomore Church’s x Miu Miu collaboration. A reiteration of the heritage brand’s iconic ‘Shanghai’ design, in canvas and aged, polished leather, it is the perfect complement to an eased summer wardrobe.

On the opening day of Miu Crew’s pop-up store at Shanghai's IAPM Mall, Miu Miu brand ambassador Lexie and actor Buss Wang were present to celebrate the event. The pop-up store will last from February 29 to March 10, followed by the next stop at the Hyundai Department Store in Seoul, South Korea.

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Miu Crew Pop-Up Store

Shop 102, 1st Floor, Shanghai IAPM, 999 Huaihai Middle Road, Xuhui District, Shanghai
Dates: Thursday, February 29 - Sunday, March 10, 2024
Products: Bags, accessories, clothing, shoes